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 Post subject: Facebook to target ads based on usersa€? trail
PostPosted: Sun Apr 18, 2010 7:48 pm 
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Facebook to target ads based on usersa€? trail

By David Gelles in San Francisco

Published: April 18 2010 21:47 | Last updated: April 18 2010 21:47

Facebook has laid the ground for a new system that would track its usersa€? behaviour as they visit other sites around the internet, using the information to deliver highly targeted advertisements to them on the social networking site.

So-called a€?behavioural targetinga€? is widely used by companies such as Google but, on, the move is likely to provoke a new round of criticism over incursions into usersa€? privacy.

Tech blog - Apr-02
Facebook under privacy microscope - Apr-11
Facebook privacy policy shift fires critics - Mar-26
Editorial: Facebooka€?s growing list of friends - Mar-17
In order to make the system work, Facebook is planning to unveil this week a content-sharing button that other websites can embed on their pages, according to marketers briefed on the plans. Similar to buttons from Twitter and Digg that let users share content with their social networks, the Facebook button will allow users to signal the content they like on sites around the internet.

However, data from these interactions would be used to target them with related adverts once they return to

The move would mark a departure for Facebook which, until now, has targeted ads based only on the personal information in a usera€?s profile a€“ such as location, age, gender and relationship status. An announcement on the system is expected on Wednesday, at Facebooka€?s annual F8 conference in San Francisco.

Facebook is also expected to announce changes to its a€?engagement adsa€? a€“ the brand advertising through which it makes most of its money. Engagement ads encourage users to a€?become a fana€? of brands such as Starbucks and Coca-Cola. This means agreeing to receive messages or special offers from that brand a€“ making it easier for advertisers to insert promotional information into usersa€? newsfeeds, and potentially gain access to their personal data.

Under changes to be announced this week, Facebook will replace the a€?Become a fana€? button with an invitation to say a€?I likea€? a brand.

Facebook declined to comment on the changes.

Analysts and advertising executives are concerned that these changes risk a repeat of the privacy outcry when Facebook tried to introduce its a€?Beacona€? advertising system in 2007. Beacon revealed information about usersa€? recent purchases to their networks of friends but the ensuing criticism forced the company to allow users to a€?opt-ina€? to the service.

Ian Maude of Enders Analysis said that allowing brands to put marketing in a membera€?s newsfeed without consciously opting in a€?is a mistakea€?. a€?It could be Beacon part two,a€? he said.


When the government fears the People, that is Liberty.
When the People fear the Government, that is tyranny."
~ Thomas Jefferson
HOW TO FIX 2011 - REPEAT 1776

 Post subject: Re: Facebook to target ads based on usersa€? trail
PostPosted: Mon Jan 23, 2012 1:13 pm 
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Joined: Sun Jan 06, 2008 11:23 am
Posts: 1641
The Hammond Times Online does the same thing...

My sole purpose in life is to be an example for others not to follow.

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